Platform of Interest: Wearable Devices (Concept & Idea)

Conceptual Rationale:
(Target Audience Study & Idea Pitch)

Based on my research in a seperate class, I've already determined that my target audience will be based on the issue of bullying. However, instead of merely creating a game/narrative to raise public awareness, I've decided to create a concept that supports the prevention of bullying in real time via the use of wearable devices. 

SOS Watch

The idea is simple; to create a marketing pitch for a new type of device that may help curb bullying; namely a watch that contains a hiddent function that alerts school authorities and parents when their child/student is bullied. The watch functions to instantly record and send live audio feedback and a red alert to the parties responsible (Using a recepter.)

This pitch is meant to curb school bullying in particular and to help the victim build a solid case to the event. Students who have been exposed to prevalent bullying should be able to contact school authorities who then give them the SoS watch to wear while on school grounds. The watch should appear like any ordinary watch, but is secretly able to record audio and send the feedback alongside an alert prompt to teachers.

Video Idea

Plan to shoot a video that showcases the use of the watch and how it would assist in real life situations. I'm also considering using simple animations if I can spare the time. Either way, it should effectively prove the usability of the technology. I'll most probably try to air it using online social media like certain facebook groups that promote childcare and anti-bullying. My reason for this is because social media is where things go viral. Although sites like reddit and tumblr are too saturated to be of use so Facebook is my best bet to spread the message.